It is easy to create a basic website with pages filled with information. While it is important to provide all the information to your audience, it does not guarantee that they would return back to your website. Sometimes, your target audience may not even find your website at all! Thus, you need to do more if you want to create a better website for them. Thankfully, it is not that hard to improve your website. Our web developers came up with a simple guide to making the best website to reach your target audience. Read on to find out more!
Stable and Aesthetically Pleasing Pages
If you want to get people to visit and stay on your website, you need it to be stable. This means that the website needs to be able to load fast and have no dead links. Long loading times and dead links will get people to just leave your website and find something else to browse through instead. A site that frequently goes offline is also not good as your site is not always available when your visitors need it. Visitors and even potential visitors will lose faith in the stability of your site.
Making your website aesthetically pleasing is also essential as you would not want your visitors to be put off by the bad design. It is all about the comfort. Choose an appropriate colour theme to match your branding and try not to go for something that is too bright or dark for the eyes. Ensure that your fonts are at a comfortable size and they easy to read. In content management systems, like WordPress, there are a variety of themes where they come packaged with recommended colours and fonts to use.
Lastly, you need to have a strong homepage as it is the first page that a visitor sees when they visit your website. You would want to make a good impression to them. Your homepage should have a summary of the information about your brand/company, together with easy access to other pages on your site. The menu of your site should be displayed strategically so that your visitors can easily navigate through. It should also lead them to a clear contact us page.
Mobile Friendly Website
With many people spending a lot of time of their mobile devices, it is recommended that your website has a mobile friendly version. While a desktop website can be still navigated on the mobile device, it can be quite inconvenient for the user. The fonts and icons may be too small and the user may need to zoom in and scroll a lot. If your website a lot of moving parts and Flash animations, it may not load properly on the mobile device. To make things comfortable and encourage people to stay on your site longer, having a mobile version of it would be ideal. It encourages people to come back to your site too.
There are many platforms that can easily convert your desktop site into a mobile friendly version. Content management systems also have plugins that allow you create a mobile version as well.
Search Engine Optimisation
Search engine optimisation (SEO) is a very hot topic now but it does not take a lot of effort to optimise your website. With SEO, it allows google to index your website where it will appear on the search results. This makes your website more discoverable for your target audience, which translates to more people to checking out website. The more people visiting your website, the more discoverable your website is as your site will be climbing up the rankings and ideally appear on the first page of the search engine.
There are a couple of steps to SEO but basically, to optimise your website, you need to ensure that the keywords you are targeting appears on your web pages at least once. Having a blog section on your website would be a good idea as you can post informative articles for your visitors and also target the specific keywords on your website. This makes your site more relevant to the for the search engine algorithms and to the people searching for the keywords. It also helps that your website is stable with fast loading times so that people will stay longer and return back to your website.
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Having good security provides reassurance to your website visitors, customers and clients that their data will not be stolen. In 2019, there has been a lot of hacking incidents where millions of contact and even credit card details were stolen. Not only does it affect the users, but it affects the reputation of your site and your branding as you were not able to prevent these incidents from happening. This leads to your clients and customers to lose faith in your service and withdraw their support.
To prevent this, you need to ensure that your website security is top notch. This includes have anti-viruses, anti-spyware, firewalls, intrusion prevention systems and encryption tools. There are, of course, more components that beef up security, but these are the minimum you need to have for your website